Blogging has been around since the early 90’s and has become an essential marketing tool for businesses. We use social media so much now that you may be wondering if it’s still relevant. I’m often asked what the benefits of blogging are and why I should blog.
Blogs began as an online journal or diary full of writer’s day to day stories, passions and what they found interesting. Now they are used by both individuals and businesses to promote their ideas, brands, stories, products and more. In this article I give blogs a high five with my top 5 reasons to blog.
So, lets connect the links and look at the most important benefits of blogging and why you should start a blog.
The top 5 benefits of blogging
1. A Blog Brings Traffic to your Website
A typical business website consists of a few important pages. This could include a homepage, landing pages for products/services, a contact page and a few more. Search engines may not find your website as there are probably thousands of similar websites for them to choose from, many that have been around longer.
Adding a blog allows you to publish content which over time will help you bring more traffic to your website. With blogs you can add more content that is relevant to topics clients or potential clients are looking for.
Writing content for a blog allows you to reach more clients, gain a wider audience, and even bring clients over that may have been using big-name brands. On the back of more website traffic, you can convert them into potential leads, subscribers, and social media followers, so you can reach out to them again and again.
2. Helps Build Authority in your Industry
Blogs can help you build authority in your industry, by becoming a trusted voice. It can be difficult to prove your expertise and authority on a topic if all you have is a website selling products/services.
Regularly adding blogs on relevant topics helps you establish authority and win people’s trust. By regularly publishing content you will become the go-to place for them and other businesses interested in the topics too. Trust is a powerful thing and will unlock tremendous growth opportunities.
3. Helps Strengthen Brand Recognition
A blog helps you strengthen your brand identity. It presents you with more opportunities to use your custom logo across your website, your social profiles, search results, and more.
This brand recognition when combined with client trust and authority adds great value to your digital assets. You will get recognised by industry leaders, influencers, and enthusiasts which opens the door to many opportunities. Possibly even some collaborations or partnerships.
Also, as your brand becomes more valuable this will be considered by investors or potential buyers if you want to sell the business in the future.
4. Helps you Engage with Clients
A static website does not always allow you to have a conversation with clients. Adding a blog means that users can engage with your content by leaving a comment, sharing it on social media, writing about it, and more.
I recommend to clients that they engage with comments and other users’ activity on their blogs. It helps to build a community around your business. When they leave comments, they develop a connection with your brand which pays off when they are looking to make a purchase. If they are part of your community, they are more likely to recommend your products/services too.
A blog makes it easy to share your business news, announcements, sales events and more. You could even add special offers for blog readers to keep them coming back, sharing etc. For example you may choose to provide information on different ways clients can use your products/services. Use the opportunity to compare what you do with competitors, showcase great features and inform users about the benefits. This ability makes blog posts highly valuable even for your existing clients. It is one of the best ways to promote what you do.
5. Helps you improve long term SEO
Adding a blog allows you to target related keywords and cover more ground by writing on different but related topics. Over time you will have multiple posts ranking top on several keywords. Each piece of content works hard to help you rank in searches. It even makes your home pages and other webpages rank higher.
Having an active blog helps you beat your competition in organic search traffic. The best part being it the sort of search you don’t pay for appearing in.
I hope you have enjoyed this blog about blogs. If you need any further information or help with writing blogs contact us.
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